Innovating Our Way to Food System Change

Victor Friedberg is eager to build a new soil operation system.

It’s been two years since venture capitalist Victor Friedberg entered the stage at EAT Stockholm Food Forum 2017 and spoke publicly about his dream project for the first time.

FoodShoot Global is now a successful organization working to empower bold ideas and companies to accelerate the transformation to a healthy, sustainable, and equitable food system.

Read more: Who should lead change; politicians, businesses or consumers?

System Investing

At the EAT Stockholm Food Forum 2019, Friedberg talked about his newest obsession: soil. “I believe we need to build a new soil operation system.”

And he is not waiting for governments to take charge. With something he calls “system investing” – a method of investing in companies that takes the entire value chain, from soil to shelf, into account, he believes the necessary changes to our food system can be driven by innovators and investors.

Find all the talks from EAT Stockholm Food Forum 2019 here.

Are you interested in more stories from EAT? We curate a monthly newsletter with news and updates, sent directly to your inbox. Sign up to our newsletter here.

Related content

Articles

Leveraging aquatic foods can help policymakers address multiple global challenges, new analysis shows

The role of food from oceans, rivers and lakes in tackling malnutrition, cardiovascular disease, and climate risk is still underutilized, finds new Blue Food Assessment paper.

Read article "Leveraging aquatic foods can help policymakers address multiple global challenges, new analysis shows"

EAT News

The EAT-Lancet Commission Brief for African Cities

How can a Planetary Health Diet look in some of the world's fastest growing urban areas?

Read article "The EAT-Lancet Commission Brief for African Cities"

EAT News

The Blue Food Assessment Launch

Join EAT at the Global Launch Event of the Blue Food Assessment on the 16th of September.

Read article "Did you say blue foods?"