This is the fourth edition of the Grains of Truth report series, our global consumer initiative in partnership with GlobeScan. This year the study looks at the impact of the cost of living on access and views on healthy and sustainable food, as well as the actors who can make the most change.

The research also looks at consumer attitudes and behaviours more generally around eating healthily, as well as their concerns about the food system and the barriers to change. The study also details the significant differences in these views between age groups.

Report

Grains of Truth 2024

Read article "Grains of Truth 2024"

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Download Grains of Truth 2023 report

Read article "Download Grains of Truth 2023 report"

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Download Grains of Truth 2022 report

Grains of Truth

Grains of Truth

Download Grains of Truth 2021 report

Read article "Download Grains of Truth 2021 report"

For more information contact:

Iain Shepherd, Chief Communications Officer, EAT
iain@eatforum.org

Tove Malmqvist, Principal, GlobeScan
tove.malmqvist@globescan.com

Stacy Rowland, Director, Marketing and Communications, GlobeScan
stacy.rowland@globescan.com