Peter Freedman

Headshot of Peter Freedman

Peter has been the Managing Director of the Consumer Goods Forum (CGF) since January 2014. The CGF is an industry organisation comprising 400 of the world’s leading consumer goods producers and retailers. It focuses on implementing positive change globally through both industry-wide collaboration and public private partnerships. Current areas of focus include deforestation, human rights, plastic and food waste, public health, food safety and product transparency.

Peter has over 35 years of experience in consumer industries globally. From 1984-2011 he worked for McKinsey & Company, where he led the firm’s Europe, Middle East & Africa consumer goods practice. Peter has also served in non-executive roles with a variety of consumer-facing start-ups and non-profits. He was educated at both Cambridge University, England and Stanford University, USA.