Grains of Truth

This is the fourth edition of the Grains of Truth report series, our global consumer initiative in partnership with GlobeScan. This year the study looks at the impact of the cost of living on access and views on healthy and sustainable food, as well as the actors who can make the most change.

The research also looks at consumer attitudes and behaviours more generally around eating healthily, as well as their concerns about the food system and the barriers to change. The study also details the significant differences in these views between age groups.

For more information contact:

Iain Shepherd, Chief Communications Officer, EAT
[email protected]

Tove Malmqvist, Principal, GlobeScan
[email protected]

Stacy Rowland, Director, Marketing and Communications, GlobeScan
[email protected]