Lisa Maccallum is Founder of Inspired Companies and co-author of the book Inspired INC. A former Nike Vice President, Lisa advises large companies on how to build trust, resilience and brand distinction in a world where customers, employees and a range of other stakeholders have unprecedented power. She is a high impact public speaker, corporate board and c-suite advisor for internationally recognised brands, a World Economic Forum Young Global Leader and Councillor of Australia’s Bond University. During her long career at Nike, Lisa held commercial and brand leadership positions in the USA and globally, specialising in long-term strategy, consumer positioning and business turnarounds. As Managing Director of the Nike Foundation she also led the teams responsible for launching award-winning Girl Effect and Designed to Move global alliance.