Bjørn Arild Wisth joined Nordic Choice Hotels as Deputy CEO in February 2013. In this role, Wisth is responsible for the overall business strategy, sustainability and digital strategy of Nordic Choice Hotels. Before joining Nordic Choice Hotels, Wisth served as CEO of Hartmark Consulting, whose clients include both national and international corporations, as well as governments. Earlier positions held include Head of Strategy at Hartmark Consulting and Head of Strategy and Business Analysis at Aston Group. Wisth spent several years working in various African countries, and has over twenty years of experience from business development in international companies. Wisth studied economic development at the University of Wales, and holds a Master of Political Science from the University of Oslo.