China's future

“China’s children can be climate heroes”

Published June 1, 2015

Thoughts on China's future by Peggy Liu, Chairperson of the Joint US-China Collaboration on Clean Energy (JUCCCE) and member of the EAT Advisory Board.

China is changing rapidly and adopting a Western approach to life. This includes unhealthy eating habits. That is a dangerous trend, according to Peggy Liu.

“China has 84 million people, one fifth of the world population. In one generation the children of China has gone from lack of food to obesity and diabetes. It is of outmost importance to get our children to eat healthy. It is important for our country and it is important for the world,” Liu says.

A large-scale process
Among her many work commitments is the China Dream which seeks to catalyze a new aspirational lifestyle that is innately sustainable for the emergent middle class in China.
“Shaping the new China Dream for China is a large-scale co-creation process that involves key opinion leaders from green practitioners, cultural experts, and ad agency thought leaders. Activating these new norms is a multi-channel process, from government, media, brands, academic institutions and more,” Liu explains.

“The children of China can be climate heroes if they eat in the healthy and sustainable way,” she says.

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About Peggy Liu
Peggy Liu is Chairperson of Joint US-China Collaboration on Clean Energy (JUCCCE), a non-profit organization dedicated to accelerating the greening of China. She is internationally recognized for her expertise on China‘s sustainability landscape and for fostering international collaboration with China.

She is also a Special Professor at China Academy of Governance, an executive advisor to Marks & Spencer, as well as an advisor to the World Economic Forum Project Board on Sustainable Consumption, and Volans. She is also a member of the FTSE Environmental Markets Committee.

As one of the leading green voices in China, Peggy was honored as a World Economic Forum Young Global Leader, Foreign Policy’s shaper of US-China relations, a Time Magazine Hero of the Environment in 2008 and Forbes “Women to Watch in Asia” in 2010.